Clifford White

Story

Music and video producer. Clifford’s first album ASCENSION sold over 50,000 copies. He runs his own business 21st Century New Media Ltd via which he offers training courses in music, video, graphics, web design and marketing.

Profile

Instruments

Genres

Influences

Equipment

Languages

What is music to you? What does it give you?

Happiness, joy, satisfaction, pleasure, annoyance, frustration and some cash in the bank..sometimes.

What is your music dream?

To carry on making music until they put me in the ground, and then carry on making more.

If you could change the world - what would you start with?

Abolish the PRS and replace it with something actually useful, helpful and competent.

Which is the most memorable song from your childhood?

Tubular Bells by Mike Oldfield. It's what got me hooked.

Who are your favorite musical artists or bands?

Vangelis, Mike Oldfield, Jean Michel Jarre, Enya, Tangerine Dream and Kraftwerk.

What inspires you to make music?

All the wonderful sounds that are available to producers now, along with the sheer power of computing to produce unlimited tracks, far above and beyond anything I used to boil up in my old 8 track studio back in the 80's!

What is the message you want to send with your music?

Chill out and smile. Life can be tough, but if you stop and smell the roses once in a while, you'll feel better.

How do you feel when you perform in front of an audience?

Embarrassed. Are all these people here to see me? I'd better not make a mistake!

How do you see the musicians’ reality nowadays? What could be improved?

A big improvement could be made helping musicians find other musicians to work with. I think Bandmix and Starnow are pretty rubbish.

What do you think of Drooble?

Too early to tell. Ask me in a decade.

What frustrates you most as a musician?

The DAWs are still pretty crap, especially for editing MIDI and audio. Cubase should be shot.

Do you support your local scene as a fan? How?

There is no local scene for what I do. Come to think of it, there's not much of a national scene either. I'm in the wrong country!

What qualities should a musician nowadays have in order to get their music heard by a larger audience?

A six-inch skin and a six-inch wallet.

Share some awesome artists that we’ve never heard of.

Steve Barnes album New Dawn. Don Robertson' s album Resurrection.